Breast pump News

A new national survey from Willow is encouraging a shift in how motherhood is viewed and celebrated. The survey found that 70% of mothers feel strong and proud when breastfeeding or pumping, while 92% believe motherhood should not be described as simply "routine."

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The survey also revealed that the average mother completes four activities she considers "extraordinary" before 8 a.m., underscoring the physical, emotional, and mental demands of caring for a newborn. More than 95% of respondents reported feeling strong while breastfeeding, pumping, supporting their children's emotions, and caring for their families.

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In recognition of Mother's Day, Willow launched the #MomsAreUnbelievable campaign to celebrate the everyday achievements of mothers and encourage greater appreciation for the strength and resilience demonstrated throughout the postpartum journey.